German fashion retailer Marc O’ Polo is continuing its expansion in the fashion segment with so-called smart shop systems for its Campus concept. The expansion strategy encompasses Germany, Austria and Switzerland. Since the beginning of the summer 2009 season, when the new shop design featuring polished brass, dark nut wood and vintage furniture was introduced, Campus has installed 11 such shop areas for girls and guys. The shop design is based on the CI of the Campus by Marc O’ Polo flagship stores in Düsseldorf, Hannover and Oberhausen. The smart shop system is offered in 20-, 30- and 40-sq.-meter formats and can be delivered in four to six weeks.

—Isabel Mühlbauer