German menswear label Camp David will launch a UEFA Cup collection in light of this year’s European soccer championship. In preparation, the brand has started a nationwide campaign shot by renowned photographer Bob Leinders starring five UEFA champions from 1996. Under the motto “Auf geht’s Jungs!“ (German for “Come on, guys!“), Camp David has engaged the former national players Andreas Köpke, Thomas Helmer, Thomas Strunz, Thomas Häßler und Fredi Bobic for the EURO 2012 program. The Berlin-based sponsoring and marketing agency presented by … GmbH is responsible for placing Helmer, Häßler, Bobic and Strunz. The concept and consulting of Köpke was managed by SCC Sports & Sales Consulting GmbH Zurich.

“With this campaign we want to get Germany in the right mood for EURO 2012 and motivate our guys to finally bring the trophy back home,“ explained Thomas Finkbeiner, CEO of Clinton Großhandels-GmbH. From May 16 on, the campaign will run at all German Camp David stores, on its homepage and social media channels as well as a 18/1 billboard campaign in Berlin and North Rhine-Westphalia.
Camp David EM 2012 shirt
Camp David EM 2012 shirt

The five former national team players are thrilled by the campaign. “It’s a great idea that brings back the team feeling of 1996,” said sports journalist and TV host Thomas Helmer. Former national striker Fredi Bobic, who is now sports director of VfB Stuttgart, added, “I instantly fell for the idea of supporting our eleven at EURO 2012 – it’s been a while since our last European title.”

“Shooting the EURO 2012 Camp David campaign with the guys of '96 was a lot of fun. Since the project is linked with the charity program “Kinder sind unsere Nummer 1“ (German for “Kids are our number 1”), it's a really great thing to do,” said federal goal keeper coach Andreas Köpke. The soccer players and Camp David will donate parts of their takes for charity purposes.

The collection will be available starting on May 16 at all Camp David stores, at selected retailers and online. It will include abstracted versions of the German flag in black, red and gold with golden embroidery. The edition is comprised of six different styles including two shirts and a polo shirt in two different colors, each to be sold for €80-€99. €5 will be donated to non-profits including Camp David’s own initiative “Anstoß für ein Lächeln“ (German for “Kick-off for a smile“), which supports the children’s home Centrum Wsparcia in Poland.