Camel Active extended its venture with bag license partner Beheim International Brands in hopes of bringing its bags and wallets to a wider audience. Having already worked on the fall/winter 2012 order season, Beheim was an easy choice.

Diana Holzner, the company’s head of sales and marketing for Camel Active, said, “We were able to win over the entire national camel active sales force to the idea of offering three tailored packages of 12 bags each to their customers, and successfully selling them through retail channels.”