It's a clear 'No' to wholesale: As hast just been announced in a press release, H&M intends to close down its Cheap Monday brand. Here's the full statement:
"The fashion industry is in a period of extensive change as a result of ongoing digitalisation. At the same time the H&M group’s transformation work is continuing at a fast pace, with the company prioritising and focusing on its core business. Cheap Monday has a traditional wholesale business model, which is a model that has faced major challenges due to the shift in the industry. There has been a negative trend in the Cheap Monday’s sales and profits for a long time. The H&M group therefore intends to close down Cheap Monday.
This will unfortunately affect all Cheap Monday employees and operations in Tranås and Stockholm, Sweden. Approximately 80 employees are affected. Dialogue with union representatives has started and the company plans for all employment contracts to be terminated during 2019. All employees will be provided external career support and will be given guidance in how to apply to continue working within the H&M group.
'We need to constantly develop our business and what we choose to invest in. We see very good opportunities and great potential for all of the other brands within New Business, which all are developing positively both digitally as well as through physical stores,' says Anna Attemark, Head of New Business at the H&M group.The closure is planned to start immediately, with the aim of being complete by 30 June 2019. The Cheap Monday store in London and Cheap Monday’s online store will close on 31 December 2018."
Cheap Monday was founded in 2004 by Örjan Andersson and Adam Friberg and became an instant hit with its cool Scandi skinny jeans for accessible prices around €50. H&M took over the label with the famous skull logo when acquiring its mother company Fabric Scandinavien-founded by Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg-back in 2008 and since then has kept the wholesale business model.