The British Fashion Council (BFC) has announced the nine fashion design talents to receive sponsorship to showcase their spring/summer collections at London Fashion Week (September 18-22, 2015) under the umbrella of the NEWGEN initiative, sponsored by Topshop.

1205, Ashley Williams and Ryan Lo will receive catwalk sponsorship while Claire Barrow, Danielle Romeril, Faustine Steinmetz and Molly Goddard will receive presentation sponsorship and Marta Jakuboswki and Sadie Williams will receive exhibition sponsorship.

Moreover, each of the NEWGEN designers will be given a dedicated pop-up showroom for four hours after their show or presentation giving buyers the opportunity to make sales appointments with the designers.

Since its inception in 1993, NEWGEN is the BFC’s landmark scheme to support the best emerging British fashion design talents. The BFC, with support from the NEWGEN committee and Topshop, will deliver individualized support and business seminars to assist the designers as they build their own infrastructure and skills.

Sarah Mower MBE, BFC Ambassador for Emerging Talent, Contributing Editor to Vogue US and Chair of the NEWGEN selection, said about the NEWGEN recipients: “[…] They are as individualistic as London designers are, but also characterized by their collective pure enjoyment of clothes, innovation, artistry and a playful sense of fun. My only criticism is the dearth of accessory designers applying to NEWGEN. We want to see more!"

Ashley Williams Fall/Winter 2015
Ashley Williams Fall/Winter 2015