After three tradeshows at the Warenhaus Jandorf in Berlin, the upcoming summer edition of the skate- and streetwear trade fair Bright will move to Arena, becoming a direct neighbor of the Seek trade show.
“We will obtain a newly developed hall as well as the renowned Arena Glashaus, located directly beside the Seek trade show, with the result that both parties will now be connected through a mutual utilized outdoor space. The reason for that particular move is the sum of the additions of the many advantages that an areal junction of these established trade shows implicates”, stated the Bright founders.
According to Bright the advantages are, for example, the shuttle-service that will commute between Premium and Arena, the combined ticket that was introduced last winter and the increasing size of the Bright trade show from 3,500 sqm to 5,000 sqm.
Maren Wiebus, sales director Seek: "We’re very much looking forward to have Bright as our new neighbor. Both parties - Seek and Bright - showcase strong concepts and identities, as well as a carefully selected portfolio of brands that’s presented via a relaxed yet busy atmosphere. Or in other words: it’s just a perfect mélange of products, people and business."