After being Bread & Butter’s largest exhibitor in July, the Danish Bestseller group will depart from the tradeshow and return to having their own tradeshow concept during Berlin Fashion Week in January 2014.

The Bestseller Group caused a lot of talk last season, when they occupied their own 6000sqm hangar at Bread & Butter, exhibiting brands such as Jack & Jones, Vero Moda, Vila, and Only - read the story here on

According to Lars Erik Pedersen, Bestseller Country Director, “The initial reason for being at Bread & Butter was that Arena Halle wasn’t available again and we were also curious to try to be a part of Bread & Butter”. In previous seasons, Bestseller has hosted its own tradeshow concept “The place to be” in the Arena Halle in Berlin Treptow. This will once again be the group’s exhibition space during the upcoming Berlin trade show days from January 14-15, 2014.

“We really enjoyed being at Bread & Butter in July 2013 and we were grateful for the good cooperation we had with Bread & Butter,” said Petersen. It is rumoured that financial reasons motivated the turn away from Bread & Butter.