After sending out a letter to remaining exhibitors on Friday, stating that „Bread & Butter has not been able to gather the number of exhibitors necessary to realize a significant event“ and requesting brands to confirm their booking if they still wanted to take part in the potential event, trade show boss Karl-Heinz Müller has now officially cancelled Bread & Butter’s January edition.

The following letter was sent out this afternoon:

"BREAD & BUTTER skips January 2015

The planned edition of BREAD & BUTTER in January 2015 is cancelled.

Karl-Heinz Müller: "Not least due to self-inflicted turbulences, we have not been able to motivate a sufficient number of exhibitors to participate this season.

I am convinced of the fact that our success concept cannot be continued by repeating the past. Maybe something great has to end so that something new can arise.

Our whole fashion industry is at a point of radical change. This is why challenges of the future have to be met with new solutions.

For now, I would like to express my gratitude to all those who have supported and accompanied us in the last 14 years, above all to my numerous long-term employees and business partners. I owe special thanks to those in charge in the cities of Berlin and Barcelona.

This is not the end. We will return.

Karl-Heinz Müller
Managing Director"