For its upcoming edition in July 2013, Bread & Butter Berlin has unveiled its first brand list showing new and re-entries. Among the new entries are brands such as: hipstәz, 1789 Cala, 3 AG, Ace Boots, Core By Jack & Jones, Customellow, Cutie London, Essential, Etiem, GANT Woman, Ganzo, Little Mistress, Little Pieces, Only, Only Play, Timberland, Denim Hunter, Vero Moda, Vero Moda Intimates and Faith21, among others.

Re-entries are, to name but a few: Affliction Clothing, Blend She, Calvin Klein Jeans Footwear, Cheapo, Dr. Martens, Edsor Berlin, Happy Socks, Kuro Denim, Levi’s Made & Crafted, Oakwood, Pace Jeans, Swedish Hasbeens, Who’s that Girl.

However, some exhibitors that took part in January 2013 won’t be exhibiting in July: Woolrich Woolen Mills, FTC Cashmere, EMU, Eastpak, Hilfiger Denim, Keds, Closed and Tigerhill are a few names that are not on the brand list any more. A spoke person of Woolrich commented: "Our appreciation for B&BB as a trade show is maximum, but with Woolrich we have rather preferred to work with our international network of showrooms rather than through fairs."

At this stage, most brands didn't want to comment on that.