German online retailer Zalando has teamed up with Adidas to test the fulfillment of orders outside the Zalando shop. In Paris, the two long-term partners are running a test on how to efficiently steer logistics capacity. During the pilot phase, Zalando delivers goods on the same or next day from its own logistics center in Moissy-Cramayel to Adidas customers in Paris. The special feature is that customers do not have to order their products from the online giant, but order the items on the adidas.fr site and Zalando carries out the delivery.
The pilot started in early August and is Zalando's first experiment when it comes to multichannel models. With this approach, the company wants to offer brand partners additional and easier ways to connect to the Zalando platform. The first packages were successfully delivered to Adidas customers in Paris. They receive their orders faster, within a two-hour delivery window on the same or the following evening, all in the usual look and feel. Although the parcels are packed in a Zalando logistics center, they are delivered in an unbranded shipping box.
"The test is an important step within our platform strategy. We are very happy that we are once more joining forces with our long-term partner, Adidas, to test an exciting approach where we create synergies for the benefit of our customers. Adidas customers benefit from faster delivery and Zalando customers benefit because the pilot allows us to extend Zalando’s same-day delivery areas," says Jan Bartels, senior vice president of customer fulfillment.
"As a sports company, we know that speed wins. Today our target group, the Creators, live in a constantly changing world, which shapes their behavior and expectations. This is where the pilot comes in, where Adidas customers in the strategically important city of Paris benefit from faster delivery. The pilot project shows what distinguishes our long-standing and successful partnership. Adidas and Zalando share a passion for experimentation and innovation. This gives us the opportunity to try new things continuously. We are excited to see how our customers take up this offer,”says Alexandra Morton, senior vice president of supply chain management Europe at Adidas.
Zalando plans to complement its Zalando Fulfillment Solutions (ZFS) with multichannel solutions. As of today, more than 100 brand partners use ZFS in the partner program and store parts of their product range in Zalando's own warehouses. Zalando is currently responsible for distribution to customers in 14 European markets.
"In Paris, we are testing with a non-ZFS partner, but we are piloting an important component of our future ZFS offering. We see a great deal of potential to test the multichannel approach with brands that already store parts of their assortment with us. By opening up Zalando's strong European logistics network to our partners, they profit from our logistics expertise, and together we work more efficiently," says Bartels.