Diesel celebrates its premiere with the opening of its flagship in Moscow. For the Italian brand, the Russian market and especially Moscow is one of the most important shopping destinations. The company plans to open a total of ten of its own monobrand shops in Russia by 2023. In addition, new retail partners are to be acquired online and in the stationary area.
The 120-sq.-meter flagship is located on the ground floor in Moscow's Atrium Mall. The store design is urban with a futuristic touch. The store offers all Diesel collections, including denim, shoes and accessories for men and women.