Denim brand Wrangler expands its outdoor range and has launched its ATG (All Terrain Gear) line for the US market. The men's collection includes pants and shirts with quick-drying, water repellent fabric, mesh venting, convertible wearing systems, UPF 30 protection, and recycled materials, Wrangler explains.

It also features items such as flannel shirts and utility pants, both made from recycled nylon; a trail jogger equipped with a convertible drawcord leg bottom, an articulated knee, adjustable waistband and water-repellent finish and a lightweight, water-resistant packable jacket. Retail price points start at $20 for shirts and go up to $110 for outerwear.
Wrangler expands its outdoor offer
Photo: Wrangler
Wrangler expands its outdoor offer
“At Wrangler, we have a unique and intimate understanding of the importance of durability and versatility, having outfitted cowboys and outdoor adventurers for decades,” says Tom Waldron, VP and Global Brand President, Wrangler. “Unlike most other outdoor companies, we’re proud to provide everyday consumers with outdoor apparel that includes premium functionality and dynamic comfort, without a premium price tag.”



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