Danish Besteller brand Vero Moda will open its first pop-up store on August 15 at Chausseestraße 26 in Berlin-Mitte. The location is the flower shop Zinnober Blumen. Next to exotic floral arrangements and extravagant plants, the Scandinavian brand will be presenting the latest looks of its a/w 2019 collection until September 14. The first two weeks will be dedicated to denim styles, followed by clean, feminine looks from the Copenhagen Studio line. The range is complemented through limited styles that are only available in the temporary store.
There will also be special events every Thursday and Saturday. On Saturdays, for example, customers can take part in a denim workshop, where they can individually adjust their denim or join a flower workshop with Zinnober. "For us, it is an exciting attempt to Vero Moda with the help of a hip partner in a completely new, unconventional light. We expect from this unique constellation not only to inspire new customers with our brand, but also to generate new impulses for us," says Hauke Anschlag, Vero Moda retail manager.