Sportswear giant Nike recently announced the launch of its first-ever maternity collection. The Nike (M) collection aims to support women during all stages of pregnancy and beyond.

For the design process more than 150,000 scans of pregnant and non-pregnant women were compared to create the perfect fit. In addition the designers gathered detailed feedback from 30 female athletes who were pregnant or postpartum.



"The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design," says Carmen Zolman, Nike senior design director for apparel innovation. She continues: "It's the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women's relationship with sport during such a transformative time in their lives."

American professional golfer Michelle Wie West wearing Nike (M) collection
Photo: Nike
American professional golfer Michelle Wie West wearing Nike (M) collection
Sport during pregnancy is still viewed critically by many. Often first-time mothers even reduce or pause their sports activities when they are pregnant for fear of harming the child. However, sufficient exercise and sport is good and important, especially during pregnancy, provided that one informs oneself sufficiently, which kinds of sport are suitable. Studies by the German Sport University Cologne have even shown that a sports program during pregnancy reduces the risk of perinatal depression. Perinatal depression occurs during pregnancy and up to 12 months after birth.

Although the Corona Baby Boom forecast in March is not expected to materialize, current data from the Guttmacher Institute, a research organization for reproductive health, shows that around a third of the women surveyed temporarily put family planning on hold in view of the situation. More than 2,000 straight women between the ages of 18 and 49 were interviewed for the survey. Forty percent stated that they had at least adapted their baby plans–both timing and number of children–due to the exceptional situation.

Nevertheless, the introduction of the Maternity Collection may come at just the right time. According to a report by the US market research and consulting firm, Grand View Research, Inc., the global market for maternity fashion is expected to reach $24.5 billion by 2025 and grow by 4.3% over the forecast period. The increasing focus on maternity fashion and the rising number of pregnant professional women in developing and emerging markets should ensure robust market demand in the coming years.

Model und digital entrepreneur Melissa Wood
Photo: Melissa Wood Facebook
Model und digital entrepreneur Melissa Wood
Thanks to social media as well as model and sports influencers such as Melissa Wood and Sarah Harrison, the topic of sports during pregnancy (and the corresponding outfits) has a million-strong reach.


The Nike (M) collection is a four-piece essentials capsule including a sweater, bra, tank and tight. The pieces are made from about 78% to 88% recycled polyester.


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