In a recently issued announcement Dutch jeanswear brand G-Star said it is restructuring due to the impact of Covid-19.

“We started this process a month ago but agreed upon confidentiality with our Works Council until we could inform our affected colleagues,” explained the company.



As previously explained in our online story, the company first needed to restructure its store portfolio in several regions including The US, Australia and Sweden (also read here).

“Consequently, our revised store portfolio and an even bigger focus on online and strategic partners also ask for a simplified organization with increased digital capabilities. Therefore, in the second and final phase of this plan we are restructuring our offices. We deeply regret that because of this 10% of all G-Star jobs worldwide is affected, of which 150 jobs in the Netherlands,” continued the company.

“With this new structure in place however, G-Star will be fit for the future and will be able to anticipate faster to the continuously changing market circumstances. Therefore, we are confident about the future of G-Star and safeguarding the remaining positions.”



READ ALSO:

PVH to reduce its North American operations

Brands

PVH to reduce its North American operations

Read more →
lucky brand files for chapter 11

Brands

Lucky Brand files for Chapter 11 and looks for a new owner

Read more →
Cuts at Pentland: a break for Boxfresh

Brands

Cuts at Pentland: A break for Boxfresh

Read more →
G-Star restructures after Covid-19

Brands

G-Star restructures after Covid-19

Read more →