Zara, part of the Spanish Inditex Group, is set to launch its first capsule collection of customizable denim garments available for purchase from March, 27, 2019.
The range will be available for purchase through its online stores (www.zara.com) in Spain, the UK, the Netherlands and Italy, and in the Zara stores of Corso Vittorio Emanuele in Milan (Italy), Kalverstraat in Amsterdam (the Netherlands) and Plaza Cataluña in Barcelona (Spain).
The new service will allow customers to ask to have a word of up to 11 characters embroidered onto a selection of nine different denim pieces within the TRF range. The customizable range includes jeans, denim skirts, jackets and shorts. Customers can also choose where to place the embroidered word and decide from a range of fonts and six embroidery thread colors. Given that these are customized pieces there will be no possibility to return or exchange them.
These customizable garments will be delivered to the three stores where the service is available. Online orders will be rolled out in keeping with the brand’s customary delivery times.