It seems that after its distribution deal with C&A German denim brand Mustang has found another sales partner: since this week a selection of six Mustang’s men’s products are available online and in several branches of German coffee roastery and consumer goods chain Tchibo.
The selection includes basic logo T-shirts retailing for €12,99, logo sweatshirts for €39,95 and jeans for €59,95.
"Just as Mustang also Tchibo is a German company with a long tradition which cares highly about quality and environmental standards. This first ever product cooperation happened due to the same company values and the opportunities for both partners.[...] The product cooperation between Tchibo and Mustang runs as a pilot project this year," Mustang comments.
"We regularly run short-term cooperations with brands, as is the case with Mustang. For our current men's fashion collection we were looking for the right partner, and since Mustang is popular among our customers we added six products to our fashion assortment," a Tchibo spokesperson states. The items are available for four weeks in stores and for six weeks on Tchibo's web shop.
Just a couple of weeks ago Mustang confirmed to expand its distribution cooperation with fashion chain C&A. Last October the traditional German denim brand had started a test with its bestseller basic products on 60 sales floors at C&A branches in Germany, Belgium, The Netherlands and Austria; until the end of this year Mustang plans to install another 680 floors with men’s and women’s items at 340 C&A branches and thus wants to reach further countries.
Editor's note: This is an updated version of yesterday's post.