Record success for Moncler going public. The Italian luxury down jacket brand most beloved in the 1980s by Paninari kids, and relaunched in early 2000s and since then managed by Remo Ruffini was listed at a starting price of €10.2 per share and immediately rose to €14.97 (+46.7%). This way from the starting total capital of €2.5 billion rose to €3.7 billion, a value that can be compared to more than half of FIAT-Chrysler, and more than Campari and Tod’s.

Among investors were banks that followed the company before its debut on the Stock Market (Banca Imi, JP Morgan, Nomura and UBS), sovereign funds from Qatar, Singapore, China and Abu Dhabi, international entrepreneurs and groups including Ferragamo, Renzo Rosso, Ermenegildo Zegna and Arnault.

Sportswear International had prized Ruffini personally in 2005 in Berlin as Best Fashion Brand of the Year within its SIFA (Sportswear International Fashion Awards): As usual Sportswear International has the right sensitivity for intercepting promising market phenomena.

Parallel to this success Milan Stock Market Exchange confirms itself to be privileged for hosting luxury brands. There are 17 Italian luxury and fashion brands listed on Milan Stock market, including Ferragamo, Tod’s, Luxottica, Geox, Safilo, Brunello Cucinelli, and Basic Net. In 2003 the Milan Stock Exchange registered a total of €13 billion coming from luxury brands, today it accounts for €32 billion. A further €26 billion could be added if 50 additional top performing Italian companies, recognized by Pambianco consultant company, go public within the next three-five years. Among the best performers the Italian consultant recognises Armani, Zegna Group and Dolce&Gabbana.