German model and it-girl Bonnie Strange is the new face of Rich & Royal’s Fall/Winter 2013-14 campaign. With the engagement of the 26-year old, the fashion brand has for the first time hired a well-known face for their campaigns.

The images were taken in Munich by German photographer Anja Frers who has previously shot international campaigns for Diesel, Roeckl and Topshop. The campaign intends to transmit the rocky, but at the same time glamorous style that Rich & Royal embodies.

Russian-born Bonnie Strange (originally called Jana Weilert) completed a tailoring apprenticeship and studied fashion at university before discovering her skills in photography. Starting from there, she quickly became a model herself and is today one of Germany’s most well-known socialites and fashion personalities.