In Cooperation with the welfare organisation “be your own hero e.V.” Blue Fire Jeans is engaged in a school building project in South Africa. The Faithway School in Underberg near Lesotho will have the additional name Blue Fire School.

The German jeans brand is promoting the project with an inspired collection under the Name Blue Fire Human Rights. The jeans line with three styles for women and one style for men and will be available from January 2013. A second collection with four styles will be released in March. One Euro from each pair of jeans sold will go to the welfare organisation.

CEO J. Alwani handed over the first cheque of 5000 Euros to Sandra Wukovichof of “be your own hero e.V.” In the future Blue Fire will protect the school project permanently. The organisation “be your own hero e.V.” was founded in 2006 by Joachim Franz and is dedicated to children and young people who are affected by HIV/Aids.