Trouser specialist Blue Fire Co. has revised its image in terms of brand logo, website and image campaign.
Frank Götz, sales manager of Blue Fire Co., explains:
“We want to underline our fashion expertise and in the future build up a clear brand image especially for women.”
The spring/summer 2014 image campaign uses expressive pictures and spontaneous, sun-drenched snapshots taken by popular fashion photographer Henrik Purienne.
Currently Blue Fire Co. is distributed to 750 retailers by 12 agencies in Germany, Austria, Switzerland and Russia.