During the June 2013 edition of Pitti Uomo, Blauer will launch its new Blauer Denim line debuting in stores for S/S 2014. The line will be available in all stores that currently stock the Blauer brand as well as in Blauer mono-brand stores.

The collection is aimed at both men and women and includes 14 jeans and two jackets for men, and 15 jeans and two jackets for women. The men's line is made with comfort denim, while the women's selection is offered in stretch denim, all available in 12 colour variants.

The price range of the new denim line ranges between €99 and €159 according to material and finishes. Both denim selections are carefully made and characterised by comfortable and versatile garments that are inspired by the US Police world, which is where the brand's original DNA lies.