Technical clothing brand Blauer USA opened its first store in China on July 5. Located at the ground floor of the Global Harbor in Shanghai, the store covers 500,000 sq. meters.

It offers the whole Blauer assortment for men and women, including the basic main collection, footwear and accessories. The refined interior design evokes a relaxed atmosphere and is decorated with bright glass walls and Blauer’s iconic logo. The brand aims to bring Chinese customers a new and different level of wardrobe experience and products that are aimed at consumers who love traditional USA-made brands and technical clothing with real history.

In 2001 a license agreement was signed between the American giant Blauer USA and Italy’s FGF Industry, founded by Enzo Fusco. It provides for the production and worldwide distribution of the brand in the fashion market.

The Blauer Global Harbor store will be followed by store openings at Palace 66 in Shenyang on July 11 and a Blauer store in Wuxi in September.