As of the spring/summer 2013 season, sportswear label Björn Borg will extend its heritage line for men with a new collection called The White Pack (TWP), which will stand under the headline of the Wimbledon Championships. All of the line’s white sneakers feature golden and green details, which refer to Björn Borg’s five consecutive Wimbledon wins and the tennis lawn’s fresh hue.

The line will be available in sizes running from 40-46 and will retail for €89-109. To celebrate the launch of The White Pack collection, every customer who buys a pair of shoes from TWP will have the chance to win a day trip with an over-night stay for two at the Wimbledon Championship 2013, sponsored by Björn Borg.