Only & Sons, part of the brand portfolio at Bestseller, is a new menswear brand with a focus on contemporary fashion and craftsmanship.

Inspired by the modern metropolis, Only & Sons is designed for laid-back, cool city-life. Developing and launching six collections per year, the brand is based on current trends with special focus on heritage denim.

The Noos (never out of stock) program ensures a steady flow of products in the most desired sizes and colours. Following from popular designs, on-trend styles will be available through the competitive Express program.

The aim is to supply strong and competitive products to customers all over the world. The first collection will be available from Autumn 2014.