To be able to adapt to the fast changing demands of the market, Bestseller (Jack&Jones, Vero Moda, Selected etc.) now launched its new unisex brand ADPT. that targets the fashion conscious youth. ADPT. has its own terms of production and flexibility, which means that they are able to deliver new styles whenever a new trend presents itself.

“We focus on keeping the value chain short, so that we’re constantly able to adapt to the market demands. We have 6 small collections with deadlines as close to the delivery as possible. We work with weekly express where we’re able to deliver products within three weeks,” says brand manager Thomas Rosenvold Tygesen.

The brand, which offers a male and female product line, has a clean look with focus on shapes, forms and high quality fabrics. ADPT. will be available in wholesale stores across Europe from April 2015.