Fashion company Bestseller extends its repertoire and launches the new label ADPT. ADPT replaces Bestseller’s children’s clothing brand Outfitters Nation and combines high fashion trends with casual denim styles for young adults. The label builds on flexible and temporary production periods so it can adapt to market demands on a weekly basis and respond to trends quickly.
ADPT female is inspired by a casual look, with focus on clean and trendy items for every day wear. Among others, ADPT female will offer oversized dresses and shirts, coats, crop tops and turtlenecks. ADPT male features a laid-back casual everyday look, created around clean and trendy items with focus on fashion forward shapes and forms. The collection will include sweaters, flannel and denim shirts as well as parkas and hoodies. ADPT will also offer numerous jeans models like highwaisted, tide-cut or boyfriend jeans.
ADPT will be available online and in stores throughout Germany from August 2015. Shirts retail at about €15 to €30, jeans range between €70 and €100.