French designer Serge Bensimon has just inaugurated Bensimon Addicted to Love, a new showcase store dedicated to his own iconic tennis shoe – The Bensimon Sneaker. The store has just opened in Paris, 78 rue Jean-Jacques Rousseau, in the Etienne Marcell/Montorgueil district.

After opening his Home Around The World, Gallery S.Bensimon and the Artazart bookshop stores, the French designer has inaugurated this new colorful 50 sq.meter store aimed at giving greater visibility to an accessory that embodies his own lifestyle expression as expression of his own transgenerational chic à-la-française creativity.

The store, offering women’s, men’s and kidswear, accessories and home decor objects, was designed by house architect Stéphane Riolet. Clear stone floors and wooden walls balance the mix of different colorful geometrical element shelving system.