The Manchester-based fashion brand Bench has named Beo-Sport as its exclusive distributor in Serbia, Montenegro, Bosnia and FYR of Macedonia, effective for orders as of winter 2014 onwards.

Beo-Sport was founded in 1996 and operates 26 own brand stores located throughout Serbia, Montenegro, Bosnia and Macedonia. “Beo-Sport are long established and have a wealth of experience with high profile brands and we are very happy to establish this new partnership,” said Emily Fraser, head of marketing at Bench.

Bench, a subsidiary of Americana International Limited, has a market presence in over 30 countries including the UK, Canada, Germany, Spain, Switzerland, France and the US. The brand is repositioning itself for the coming fall/winter campaign by launching new product lines such as a functional clothing range called Multipurpose City.