Mark Maidment has been appointed the new CEO of Ben Sherman. With this, he succeeds Tom Chubb, CEO and President of Oxford industries, who has been acting as CEO for Oxford’s Ben Sherman Group since November 2012 after the departure of CEO, Pan Philippou - read more about the background here on

Maidment has been working for Ben Sherman since 2002 and served as its Creative Director since 2005, with responsibilities that have included oversight of the brand’s product design and marketing. In his new position he will report directly to Tom Chubb.

“Mark’s remarkable combination of creative vision, commercial practicality and executive acumen makes him uniquely qualified to lead Ben Sherman and its talented team,” commented Tom Chubb. “While much work remains to be done, with Mark’s appointment as CEO we have taken a significant step on the path towards commercial success at Ben Sherman.”

Alongside this appointment, Lindsay Dunsmuir, who has been serving as the brand’s Finance Director, has been appointed as Chief Operating Officer for Ben Sherman Group. In this role, Dunsmuir will oversee all aspects of Ben Sherman’s finance and operations. In addition, Peter Lawley has been appointed as Chief Commercial Officer for Ben Sherman Group, continuing his responsibility for global wholesale, merchandising, licensing and customer services.

Other key appointments have also been made to the leadership team over the last 12 months. Scott Wakefield, the most recent hire and formerly from Calvin Klein, has been appointed Retail Director; Colin Naylor, formerly from Diesel, has been tasked to grow international sales under his remit as International Sales Director; and George Clark, formerly from Jack Wills, has been charged with growing the brand’s digital presence as Ecommerce Director.

Just before his promotion, SI editor Emma Holmqvist had spoken to Mark Maidment about the latest developments at Ben Sherman and how there were "no immediate plans to fill the CEO position". Read the full interview in the brand new Sportswear International Magazine #251 or online in our Epaper!