Baracuta will open its first flagship store in London, on 14 Newburgh Street, in the Carnaby Street area on 13 August 2015.

The concept store’s interior will be characterized by redesigned graphics of the brand’s iconic Fraser Tartan lining, which will adorn most of the boutique’s decor elements.

The store’s main imprint will be British and characterized by materials such as ceramic, wood and copper.
A special packaging designed for the occasion will help the Baracuta Store building its own single universe where customers will be welcomed and will be able to leave, taking with them a piece of the British world, a founding aspect of the brand’s own identity and history.