Burton has named Mike Rees CFO of Burton Corporation. Rees will start his role in May and be based at Burton headquarters in Burlington, VT where he will report directly to CEO Laurent Potdevin.

Previously, Rees spent 16 years at VF Corporation in a number of roles, including CFO of Reef and Eagle Creek and CFO of VF’s International Outdoor division. Rees’ financial experience also spans retail and acquisitions to managing VF’s international finances in Europe; he spent seven years overseeing VF’s financial operations in Europe. After returning from Europe, he assisted with the integration of the Reef and Eagle Creek brands into VF Outdoor and served as the functional lead for the implementation of SAP at Reef, which Burton also utilizes as its enterprise resource planning (ERP) software.

At Burton, Rees will be responsible for the visionary and strategic financial leadership of the company’s family of brands on a global level.

—Regina Henkel