With their recent store opening in Hamburg, German fashion brand Broadway NYC Fashion has launched its new store concept. Core of the new concept is the New York focus concerning interior and accessories as well as the use of different features such as fragrances that should catch customers’ attention and appeal to their senses. The new concept should be a role-model for further store openings in the future.

The new store in Hamburg carries the whole product portfolio of Broadway including the basic line, woman, man and jeans on a total space of 135 sqm.

Currently, Broadway operates 55 Stores worldwide including 6 in Germany. Future plans include to open further stores in Germany, the Netherlands and Eastern Europe.