Organizers of Bright Bright Tradeshow, the German trade show for streetwear, sneakers and skateboarding, have announced the new location for the upcoming edition of the tradeshow which will for the first time take place in Berlin: The former ministry for secret policy (short form Stasi) will host the show July, 8-10. With 12,000 sqm, the historical building provides much more space compared to the previous venue at former Polizeipräsidium in Frankfurt. Nevertheless, organizers don’t want to expand the number of participating brands. The target goal is rather to attract more international exhibitors.

So far, organizers are content with the exhibitors’ feedback. Thomas Martini: “We really get a great feedback. By moving to Berlin we are certain to become more international with brands that will invest their European budgets.”

After Bright celebrated its 10th anniversary in Frankfurt this January, organizers had decided to move to Berlin. The summer edition will start a day after Bread & butter and will last a day longer.

—Melanie Gropler