Einstein, the company that owns Bray Steve Alan, has created its own fashion isle in virtual space, Second Life. “Bray Steve Island” will be inaugurated on October 18 with a party organized by virtual PR-managers Bray Steve Allen and Eva Alba Weston. Opening on the island will be the boutique Bray Suite Anthology which will house the latest collections and feature a terrace with a swimming pool – that will be the location for catwalk shows and fashion events. The cool Bray people will then crop up in the hottest virtual clubs to show their hot styles.