49-year-old Oliver-Daniel Bogatu started yesterday as senior buying director at Brands4friends. In this newly created position, Bogatu will take the operational lead of the 40-member buying team. He is responsible for the sustainable expansion of the online shop’s portfolio, which is comprised of approximately 1,200 brands and retail partners.

Previously, Bogatu held various on- and offline roles with national and international corporations. Prior to joining Brands4friends he worked with Falke, vente-privee.com, Cognis Group, s.Oliver Fashion Group and Fruit of the Loom.