German online shopping club brands4friends expands its design team by appointing Luca Iaconelli as Head of Design. In this newly created position, the 40-year-old Italian is responsible for the design of brands4friends. Since 2003, Iconelli worked for Berlin-based branding agency Metadesign AG. There, he was responsible for the corporate design as well as art direction as both Senior Designer and Design Director for international clients like Siemens Mobile, Conrad, Munich Re or Esa.

Brands4friends has around 3.5 million members and offers products from over 900 brands at discount prices. The online shopping club belongs to eBay Inc., Chief Executive Officer is Dr. Stephan Zoll.