For the first time, The Brandery show will take place on a weekend with its next edition from Jan. 27-29, 2012, in Barcelona at Montjuïc exhibition center. “Love your way” is the key message of the trade show organized by Fira de Barcelona. The show will be divided into two areas: the ‘Trade Show’, only for brands, and the ‘Brandtown a Fashion Xperience’, a space open to the public, where fashion lovers will be able to attend runway shows, enjoy live music by Sonar artists, or interact personally with the most prestigious brands.

Staying true to its essence as a multi-disciplinary platform, The Brandery is involving the city: Under the umbrella of The City, Barcelona will host various activities related to fashion and the show. One of them will be the window dressing contest “Window On X’Mas”, which, from Dec.1 onwards will dress the windows of the participating shops with special decoration, inspired by a Christmas atmosphere. On occasion of The Brandery summer edition 2011, 160 shops from Barcelona, Madrid, the Balearics and other areas of Spain participated.