British streetwear brand Boxfresh ( is going green this season at Bread & Butter Barcelona: for the first time it has introduced a 100% recyclable eco-friendly stand. On the final day of the show everything will be sent to a recycling depot and crushed – ready to be transformed into something new. Throughout the show, artist Pete Fowler will decorate the stand with freehand illustrations. The brand itself wants to get more environmentally conscious by cutting down its carbon footprint and helping to reduce landfill.