Only a few months ago, on October 15, 2010, Austrian snow- and streetwear retailer Blue Tomato opened its new store in Vienna. And as it should be for a store moving from small town Schladming to big city Vienna, the store is with more than 1,000sqm their largest store.

Graffiti is a big issue inside the store, but art goes even beyond the walls of the store. In April, Blue Tomato will start its art initiative with the international artist group “Skeleton Sea”. They will build an object that is several meters high out of flip-flops. So customers are welcome to bring their used sandals to the store and look what art can make out of them.