Dutch premium brand Blue Blood recently opened its third Amsterdam-based store named KP11 according to its location on Koningsplein 11. Alongside with the regular Blue Blood collection, KP11 offers products selected especially for denim lovers, offering brands like Cutler & Gross, Ladurée and Saint James. The interior features a leather wall, copper details and an old wooden floor, with garments presented on antique workbenches and cabinets. Blue Blood’s other Amsterdam shops ‘First Store’ and Blue Blood Boutique represent different aspects of the brand, tailored to its environment in terms of shop interior and product offer.