Sustainability meets lifestyle is the idea behind the newly announced partnership between streetwear label Bleed and car manufacturer Toyota.
As of late January the Bleed team has been equipped with a low-emission Toyota Prius for transportation during their order tour. The collaboration will include a European-wide Bleed team tour powered by Prius and will unite various boardsport athletes, photographers and filmmakers. The environmentally friendly car supports the brand’s philosophy of “Bleed for Nature.”
Any customer who sees the Bleed Prius on its journey is invited to report his or her viewings on Bleed's Facebook page in order to be entered to win 10€ off of a future purchase.