Bleach Europe Distribution, current owner of the distribution rights of Insight in Europe, announces the buy back by Bleach International, the owner of lifestyle brand Insight, from Sport Finance.

Insight International firmly believe that Insight in Europe will significantly benefit from the closer involvement and control through Bleach International and given their stronger understanding of the market positioning of this fashion leading brand in the ASR / Street (crossover) markets.

The seamless transaction between BED’s company ownership ensures that there will be no disruption of Insight product deliveries or support to customers and the marketplace. This change in ownership will be effective immediately and includes  the delivery of the spring/summer 2012 products.

The move will see a greater global synergy between the Southern and Northern hemisphere Insight brand operations and marketing, allowing closer communication between Sydney/Europe businesses and providing a more directional/targeted product offering and strategic marketing footprint.