Rottendorf-based retailer s.Oliver has announced Birgitt Gebauer as new General Manager. Most recently, Gebauer has been member of the executive board of C&A Europe and worked as CMO in the product and sourcing division. From September 5, she takes over the position as General Manager and will be responsible for the general strategic development of the company. Furthermore she will support owner Bernd Freier in his entrepreneurial responsibility.

Bernd Freier established s.Oliver in 1969 and employs today over 7.000 people in 240 stores, 300 franchise stores, 2.559 shop-in-shops and on 3.281 expanses worldwide.