At the 9th annual SIMA Image Awards in Anaheim, California, Billabong Girls won the "Women's Apparel Brand of the Year" award that was presented to the company in a ceremony at The Grove in Anaheim, California, on Thursday, February 9, 2012.

This honor is one of the industry's most prestigious title and was awarded to the women's apparel brand that featured the most exciting designs, increased brand appeal, and business growth at retail in 2011.

The "Environmental Product of the Year" was won by the Billabong Men's division. Awarded to a surf-related product created to lessen the impact on the environment, Billabong was recognized for their efforts and production of the Billabong 'Recycler Series' collection of products.

As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry's most influential companies and recognize them for their efforts to advance and grow the industry over the past year.

All regular and board builder SIMA members were given the opportunity to enter their own companies or brands, and retailers, in any qualifying categories. These entries were then reviewed and voted upon by an industry panel of experts comprised of both manufacturers and retailers. The outcome of the panel vote determined the five nominees in each category.