The British Fashion Council (BFC) has announced this year’s Fashion Forward winners. They are designers Christopher Kane, Marios Schwab, Erdem and Roksanda Illincic.

In 2006 BFC added to its New Gen scheme by launching a major new designer sponsorship called Fashion Forward ( The goal of the scheme is to ease the transition from emerging talent to established designer with Fashion Forward's dedicated program of support over two seasons. This season, Fashion Forward will be partly supported by the London Development Agency (LDA).

Fashion Forward recipients receive cash sponsorship each season to go towards production of a catwalk show on schedule at LFW. Alongside this significant financial award they will also receive high level business mentoring. Support will be given by an established team of fashion industry experts and professionals in areas such as business planning, marketing, sourcing, production, export and legal. By giving such in-depth advice where it is most required, the aim is to help the designers consolidate their businesses, growing them internationally to the next level.

This prestigious sponsorship is awarded to the most exemplary, innovative womenswear designers. Award recipients are selected by a panel of highly-regarded industry experts based on the exceptional talent they have already demonstrated in fashion design and their potential for future distinction in the fashion industry.