New York designer Betsey Johnson, has launched a new collection of lingerie called “Betsey Johnson Intimates” that will be available in stores this October. Johnson, who is known for her girly, sexy and playful designs, has incorporated her trademark style into a new, first-ever lingerie line. The collection will consist of three distinct groupings: Foundations, Sleepwear, and Daywear/Loungewear. Each will contain Johnson’s signature lace trims, embroidery and rosebud prints. Loyalists will be pleased to find Betsey bras, cami’s, baby-doll nighties, bed jackets, and pj sets. Fabrics include charmeuse, chiffon, tulle, stretch mesh and floral lace for that truly feminine, Betsey touch. The collection will be available at Betsey Johnson boutiques, as well as at Bloomingdales’s, Macy’s West and Marshall Fields.