Last weekend Berlin was the focus of the international fashion world. Fairs, events and showrooms attracted many visitors from Germany and abroad.

With approximately 700 collections from about 19 countries, the Premium exhibition, which ran from January 26 to 28 at The Station, was the largest ever. About 15,650 buyers mainly from the high fashion segment visited the fair to scope out the newest mens- and womenswear collections and accessories and shoes. There were more German visitors than from any other country (67%). Following the Germans were Italians (15%), the British, Scandinavians, Russians and citizens of Benelux (4%, respectively) and visitors from Japan, the United Arab Emirates and the USA (2%, respectively). Compared to its summer 2006 edition, the show attracted 3,000 more visitors.

Parallel to Premium, Bread and butter started its newest project called Kraftwerk, which was held at Vattenfall Kraftwerk on January 26 and 27. About 30 brands such as Levi’s, Red Wing Shoes, Nudie Jeans, Mavi Jeans, Timezone and Onitsuka Tiger exhibited there. Lightshows, short movies and art and music gigs invited visitors to stay on, drink and party. The community celebrated and the mood was fantastic, although some exhibitors wished the party-like event drew more buyers, retailers and concrete business. Bread and butter organizers did not reveal attendance figures for Kraftwerk.

With the best results since its January 2005 edition, Spirit of Fashion ran at Arena in Berlin Kreuzberg from January 26 to 28. It featured more than 100 exhibitors and drew 1,782 visitors. For the first time streetwear brands such as Dickies, Spy Optics, Joker and Cool Dudes exhibited alongside underground brands there.

Another show, Ideal Showroom, presented 50 exhibitors from avant-garde fashion and progressive streetwear at Café Moskau from January 27 to 28. Its organizer, Sumi Ha, was very satisfied with the outcome. It drew more than 2,000 people, or twice more than its summer 2006 edition.

All in all, it was generally agreed that Berlin is still alive and an important location for the fashion scene.

— Melanie Gropler