The fourth instalment of Mercedes-Benz Fashion Week Berlin has been confirmed to run from Jan. 28 through Feb. 1.

Thanks to a collaboration between the title sponsor Mercedes-Benz, the Senate for Economics, Technology and Women’s Issues, Berlin and the other sponsors, IMG Fashion will again produce a catwalk event of international renown at Bebelplatz, both this season and in July for the Spring/Summer 2010 collections.

“Bringing Mercedes-Benz Fashion Week to Berlin was a necessary step for Germany’s fashion designers and we are very excited that we can ensure international attention for the innovative collections they are presenting on our catwalk,” says Maia Guarnaccia, Vice President IMG Fashion Europe. “German designers have realized how important a catwalk show is for their marketing goals and IMG Fashion brings the expertise to Berlin to assure the best possible production standards.”

Following a successful last edition, a large number of designers have already confirmed their participation. BOSS BLACK, EASTPAK, JOOP!, Kilian Kerner, LAC ET MEL, Lala Berlin, Marcel Ostertag, Michalsky, Scherer González, Suzana Perić, ALLUDE, Amato Couture, Bernhard Willhelm, FELDER·FELDER, Kaviar Gauche, Schumacher, UGG Australia and 30 Paar Haende will show their Autumn/Winter 2009 collections at Bebelplatz.

“We have succeeded in giving Mercedes-Benz Fashion Week Berlin a unique face by mixing nationally and internationally renowned brands with up-and-coming designers,” says Anders Sundt Jensen, Vice President Brand Communications, Mercedes-Benz Cars. “This unique mix is winning great recognition in the international fashion world.”

The trade shows PREMIUM, STARK. and ProjektGALERIE along with many interesting offsite events throughout the city of Berlin are also expected to attract buyers from Germany and around the globe. The Senate for Economics, Technology and Women’s Issues, Berlin is preparing a new season of Showroom-Mile, where local businesses and galleries open their doors to designers to showcase their work. This event will also be open to the public, allowing Berliners and international visitors to glimpse German fashion up close.