Last night Ben Sherman celebrated the opening of its first East London location, positioned right next door to the legendary Golden Heart pub at 106 Commerical Street. The 1028 sqf ground floor showcases the brand’s famed shirt bar as well as the Plectrum by Ben Sherman collection while the 508 sqf basement serves as a tailoring suite, offering a selection of contemporary suiting and accessories.

Furthermore, Ben Sherman’s latest shop introduces a new concept in branded retail called Modular Blanc. This initiative aims to support emerging British brands, artists and design collections by dedicating an entire floor to the exhibition and sale of their wares.